"It was the ravers who taught the toys."
"Each night, hiding in the shadows the Toys learnt from the ravers."
Three toys from music, film and design escape lockdown to meet at a rave in berlin. As radio slave finnesses the floor with melodic techno, the best friends commiserate over losing touch with many of the familiar club toys. They hatch a plan to foster a global community of toys who dance to the same beat so that no toy would ever feel lost again.
“And those who were seen dancing were thought to be insane by those who could not hear the music.” – Friedrich Nietzsche
After months of art & design the toys exit the nuclear membrane and are seen revelling on a shadowy rooftop in Singapore, casting fluid moves to the beats of dj tennis and carlita. The toys are invited to Hong Kong to sublimate their state of flow.
“We dance for laughter, we dance for tears, we dance for madness, we dance for fears, we dance for hopes, we dance for screams, we are the dancers, we create the dreams.” ― Albert Einstein
The toys take part in a lab run accelerator and amass an electromagnetic field that will set them on a path to reach escape velocity.
The toys are spotted amid the lasers and smoke at Space Miami chalking up lines to the silky tech-house sounds of Amemé and Black Coffee. master of the meta Yat Siu takes the toys under his tutelage and shows them a future where communities control their destiny.
“In a society that worships love, freedom, and beauty, dance is sacred. It is a prayer for the future, a remembrance of the past and a joyful exclamation of thanks for the present.” – Amelia Atwater-Rhodes
Across Berlin, London, Amsterdam and Ibiza, the toys expand their orbit with research and ideation, tinkering with the formula for conscientious community whilst amassing the stars and satellites to turn stratospheric.
“To dance is to be out of yourself. Larger, more beautiful, more powerful… This is power it is glory on earth and it is yours for the taking.” – Agnes de Mille
After reassembling the social and cultural bonding elements, the toys are ready to deploy their technology in a European city to build for the local communities within the global community that sustains them.
“When you dance, you can enjoy the luxury of being you.” – Paulo Coelho
The toys host a supper party for the founding members to break bread, drink wine and dance into the night/day before transcending the disco ball.
After surviving European winter the toys head to sunny Ibiza for International Music Summit to heat test in the cradle of clubbing where the dance floor is not for the faint of heart.
“Dancing is creating a sculpture that is visible only for a moment.” – Erol Ozan
THROUGH THE LOOKING GLASS
The toys drop a special project for the dancers who love and the family who dreams of a better, more egalitarian world.
“Hand in hand, on the edge of the sand, they danced by the light of the moon.” – Edward Lear